Cardholders in Nigeria can avail free entertainment, shopping deliveries and discounts on food and essential items at various outlets and platforms including Nairabox, Showmax and Jumia as Mastercard partners key entertainment, educational, shopping and delivery platforms to provide cardholders with exclusive offers when shopping from home.
According to Mastercard, the partnerships with several independent service providers in Nigeria and across Africa, will avail cardholders the opportunity to enjoy additional benefits ranging from online purchase or subscription discounts to free home deliveries when they pay with Mastercard.
Customers can benefit from; Nairabox – a lifestyle website, is offering Mastercard cardholders up to 10 per cent discount on food ordered through their platform in Nigeria;
Showmax – an online subscription video on demand service, and Ulesson – a top learning app for secondary schools, are offering discounts on subscriptions fees of up to 50 and 10 per cent respectively when using Mastercard as a form of payment; and Jumia – an online marketplace, are also offering discounts on essential items.
In a statement, Raghav Prasad, Division President, Sub-Saharan Africa, Mastercard, noted, “In today’s challenging environment, it has never been more important to encourage the use of digital payments for the purchases of goods and services.
“Mastercard is in a unique position to not only lead a response during this pandemic but also reinforce our commitment to create a world beyond cash to drive economic development.
“On any average day, our network is helping consumers, businesses, merchants, financial institutions and governments get the most out of daily activities, whether it’s stocking up on groceries, enabling a digital infrastructure or helping a small business get paid. And, at the heart of it all, we strive to make every transaction safe, simple, smart and accessible.”
According to a report by the World Bank, the current e-commerce spend in Nigeria is estimated at $12bn and is projected to reach $75bn in revenue per annum by 2025.
Additionally, the latest data from Nigeria Inter-Bank Settlement System shows that online transactions have also grown by 34 per cent year-on-year, from Jan-March 2019 to Jan-March 2020 as more people embrace online shopping, complying with social distancing guidelines.
The Co-Chief Executive Officer, NairaBox, Jay Chikezie, said, “As the world grapples with measures to keep everyone safe, we are proud to be playing our part by ensuring people have access to some of the things they enjoy while staying safe. This is more so as we are offering an incentive to use cashless payments limiting the use of cash and ensuring safer transactions for all.”
By teaming up with complementary partners across different industries and sectors, Mastercard works as a market organizer, bringing its network, technology, data insights and global standards to provide new, convenient and safe payment methods to improve the day-to-day experiences of consumers around the world.
Mastercard is a global technology company in the payments industry.
It noted in the statement, “Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.
“Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.”